Raksha Bandhan is an annual festival much looked forward to by the people of Nepal. It occurs on the full moon of the month of Shrawan on the Hindu Calendar, which puts it in July or August on the Gregorian Calendar.
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Raksha Bandhan is all about renewing the bonds of loyalty and affection between brothers and sisters. Traditionally, sisters make or buy a special string or amulet that they then tie around their brother’s wrist. Today, it’s also common to give clothing or other gifts to one’s brother as well.
The brother, in return, promises to protect his sister, and he may also give her a card, clothing, jewellery, food, sweets, or a small amount of money.
In Nepal, the stores are full of rakhi presents on and leading up to Raksha Bandhan. It’s a huge shopping season that no retailer fails to take advantage of.